The Apprentice

The Apprentice

2005 - 2017, Quiz / Contest, Reality
Business-based reality show in which 14 entrepreneurs battle to win a job with multi-millionaire Lord Alan Sugar and learn how to make it in the commercial world. The contestants must use their stamina, intelligence and ruthlessness during a series of competitive tasks to determine who becomes the apprentice

Episode Guide

  • The Apprentice - Why I Fired Them (Season 13 Episode 13)
    Season 13 Episode 13:

    Why I Fired Them

    With the final just days away and Lord Sugar on the cusp of choosing his new business partner, a look back at the candidates who fell before the final hurdle.

  • The Apprentice - Interviews (Season 13 Episode 12)
    Season 13 Episode 12:


    The candidates have 24 hours to brush up on their business plans, before being interviewed by four of Lord Sugar's trusted advisors.

  • The Apprentice - The Final Five (Season 13 Episode 11)
    Season 13 Episode 11:

    The Final Five

    As the tenth season of "The Apprentice" draws to a close and the tension mounts, a profile of the five remaining candidates.

  • The Apprentice - Fashion Show (Season 13 Episode 10)
    Season 13 Episode 10:

    Fashion Show

  • The Apprentice - Food Boxes (Season 13 Episode 9)
    Season 13 Episode 9:

    Food Boxes

  • The Apprentice - Doggy Business (Season 13 Episode 8)
    Season 13 Episode 8:

    Doggy Business

  • The Apprentice - Advertising: Cars (Season 13 Episode 7)
    Season 13 Episode 7:

    Advertising: Cars

  • The Apprentice - Bruges Tour (Season 13 Episode 6)
    Season 13 Episode 6:

    Bruges Tour

  • The Apprentice - Lord Sugar's Birthday (Season 13 Episode 5)
    Season 13 Episode 5:

    Lord Sugar's Birthday

  • The Apprentice - Stadium Sales (Season 13 Episode 4)
    Season 13 Episode 4:

    Stadium Sales

  • The Apprentice - Robots (Season 13 Episode 3)
    Season 13 Episode 3:


  • The Apprentice - Hotel Redesign (Season 13 Episode 2)
    Season 13 Episode 2:

    Hotel Redesign

  • The Apprentice - Burgers (Season 13 Episode 1)
    Season 13 Episode 1:


  • The Apprentice - Premium Puddings (Season 10 Episode 10)
    Season 10 Episode 10:

    Premium Puddings

    The candidates are tasked with creating a brand new range of premium puddings, then must make a pitch in order to see them on the shelves of the country's major supermarkets.

  • The Apprentice - Ten Years of Discount Buying (Season 10 Episode 9)
    Season 10 Episode 9:

    Ten Years of Discount Buying

    The candidates have just one day to buy nine items, all of which have featured in tasks over the last 10 years, at the best possible prices.

  • The Apprentice - Country Show (Season 10 Episode 8)
    Season 10 Episode 8:

    Country Show

    At a country house in West London, Lord Sugar tells the candidates that he wants them to crack the rural market by picking products to sell at the Royal Bath and West show.

  • The Apprentice - Advertising: New York (Season 10 Episode 7)
    Season 10 Episode 7:

    Advertising: New York

    Lord Sugar wants the candidates to come up with an advertising campaign for a new soft drink and pitch the results to experts in New York City.

  • The Apprentice - Board Game (Season 10 Episode 6)
    Season 10 Episode 6:

    Board Game

    The candidates are called aboard HMS Belfast to find out about their latest task; Lord Sugar tells them they must design a brand new board game, then sell it to shops across London.

  • The Apprentice - Coach Tours (Season 10 Episode 5)
    Season 10 Episode 5:

    Coach Tours

    The teams have two days to create their very own coach tours, persuading customers to part with their cash and take day trips to top tourist attractions outside London.

  • The Apprentice - Online Video Channel (Season 10 Episode 4)
    Season 10 Episode 4:

    Online Video Channel

    Summoned to London's oldest surviving Victorian music hall, the candidates are set a 21st century task by Lord Sugar: To create their own video channels to go live on the world's largest video sharing site, YouTube.

  • The Apprentice - Home Fragrance (Season 10 Episode 3)
    Season 10 Episode 3:

    Home Fragrance

    For the candidates, it's an early morning visit to the Royal Exchange, home of some of the biggest names in luxury goods; there Lord Sugar tells the teams that he wants them to create their own range of home fragrance products.

  • The Apprentice - Wearable Technology (Season 10 Episode 2)
    Season 10 Episode 2:

    Wearable Technology

    The candidates are summoned to Imperial College London, where Lord Sugar tells them that their next task is to design a piece of wearable technology.

  • The Apprentice - Ten Years of Selling (Season 10 Episode 1)
    Season 10 Episode 1:

    Ten Years of Selling

    It's Lord Sugar's tenth year in the boardroom; summoned there to meet the man himself, the candidates are told that this year the challenge they face will be bigger than ever.

  • The Apprentice - Stall to Shop (Season 9 Episode 10)
    Season 9 Episode 10:

    Stall to Shop

    The candidates receive an early morning call, telling them to gather in the sitting room of their London townhouse; still in their pajamas, the teams are briefed on this week's task: To grow a business from scratch in 48 hours.

  • The Apprentice - Ready Meals (Season 9 Episode 9)
    Season 9 Episode 9:

    Ready Meals

    The remaining candidates are called to the restaurant at the top of the Gherkin in London, where Lord Sugar gives them their latest task: To create and brand their own ready meal.

  • The Apprentice - Online Dating (Season 9 Episode 8)
    Season 9 Episode 8:

    Online Dating

    Candidates are called to London's busiest registry office, Marylebone Town Hall, where Lord Sugar tells them that this week's task is to come up with a new online dating concept backed up by an original advertising campaign.

  • The Apprentice - Caravans (Season 9 Episode 7)
    Season 9 Episode 7:


    The candidates are called to the Tower of London, where Lord Sugar tells them that their latest task is to sell products at the Motorhome and Caravan Show; they are left with no doubt that he expects them all to impress.

  • The Apprentice - Away Day (Season 9 Episode 6)
    Season 9 Episode 6:

    Away Day

    At Guildhall in the City of London, the candidates are given the task of putting on a corporate away day for two major clients; they must put on a team-building event for the day and set off in search of food and activities for the challenge.

  • The Apprentice - Dubai (Season 9 Episode 5)
    Season 9 Episode 5:


    A pre-dawn call informs the candidates they're going on a business trip to Dubai; in the foyer of a posh new hotel, the candidates discover their task is to find and secure items needed for the hotel at the lowest possible prices.

  • The Apprentice - Farm Shop (Season 9 Episode 4)
    Season 9 Episode 4:

    Farm Shop

    The candidates open their own farm shops and set off to source stock from farms across the South East; one team decides to specialize in pricey buffalo produce, while the others try to churn a profit from premium milk.

  • The Apprentice - Flat-Pack (Season 9 Episode 3)
    Season 9 Episode 3:


    The candidates' task is to come up with a unique piece of flat-pack furniture, then produce prototypes and pitch their products to retailers; one team brings a folding chair to the table, while others set out to manufacture a multifunctional cube.

  • The Apprentice - Beer (Season 9 Episode 2)
    Season 9 Episode 2:


    The candidates face an early morning trip to the pub, as this task sees them coming up with a new flavored beer; two candidates who want Lord Sugar to invest in the drinks business go head to head to prove themselves.

  • The Apprentice - Container (Season 9 Episode 1)
    Season 9 Episode 1:


    Sixteen ambitious entrepreneurs battle to become Lord Sugar's next business partner; he warns the candidates that cliches won't cut it and spells out what he is looking for; each team is given a shipping container stuffed with imported products.

  • The Apprentice - The Apprentice (Season 6 Episode 10)
    Season 6 Episode 10:

    The Apprentice

    Lord Sugar challenges the teams to set up their own London tour company; they are supplied with their own open-top bus and are tasked with taking their guests on a themed walking tour to show another side to the capital city.

  • The Apprentice - The Apprentice (Season 6 Episode 8)
    Season 6 Episode 8:

    The Apprentice

    Candidates must represent two small British potato chip companies hoping to break into the German market; the teams must produce two new flavors and market them in Hamburg; cultures clash and the language barrier causes problems.

  • The Apprentice - The Apprentice (Season 6 Episode 7)
    Season 6 Episode 7:

    The Apprentice

    In the seventh week, the candidates are in Pinewood Studios, where Lord Sugar calls on the only two yet to lead a team to be the project managers; they are to create personal movie experiences and sell them to customers at a London shopping center.

  • The Apprentice - The Apprentice (Season 6 Episode 6)
    Season 6 Episode 6:

    The Apprentice

    The candidates work on a branding and advertising for a new multi-purpose household cleaner; they are tasked with producing an advertising campaign to pitch industry experts.

  • The Apprentice - The Apprentice (Season 6 Episode 5)
    Season 6 Episode 5:

    The Apprentice

    Lord Sugar challenges the teams to open pop-up shops at one of Europe's largest shopping centers; the teams must select ranges of clothing and are tasked with charming the fashionistas to allow them to represent their brand at retail.

  • The Apprentice - The Apprentice (Season 6 Episode 4)
    Season 6 Episode 4:

    The Apprentice

    The candidates are called to the Science Museum; each team must select two innovative new products to sell to trade.

  • The Apprentice - The Apprentice (Season 6 Episode 3)
    Season 6 Episode 3:

    The Apprentice

    The candidates take over an industrial bakery in the hope of landing the business for a high-class hotel, a restaurant and a coffee shop.

  • The Apprentice - Questions, Questions... (Season 4 Episode 11)
    Season 4 Episode 11:

    Questions, Questions...

  • The Apprentice - Re-inventing the Wheel (Season 4 Episode 10)
    Season 4 Episode 10:

    Re-inventing the Wheel

    The teams have a choice of supercars and must rent them out to the public; it's not hard to turn heads with such fine merchandise, but interest soon dries up when the teams reveal the price tag to prospective customers.

  • The Apprentice - Wedding Hell (Season 4 Episode 8)
    Season 4 Episode 8:

    Wedding Hell

    The candidates go to a wedding expo in Birmingham, where they must sell dresses to brides-to-be; with more than 300 exhibitors at the show, competition is fierce; the losing team will face Sir Alan back in the boardroom.

  • The Apprentice - Yours Truly, Angry Mob (Season 4 Episode 6)
    Season 4 Episode 6:

    Yours Truly, Angry Mob

    The candidates must come up with a new occasion for a range of greeting cards, the ideas and design of which is up to them; at the end of the day, the teams must pitch their cards to three of the country's leading card retailers.

  • The Apprentice - Mid-series Sales (Season 4 Episode 5)
    Season 4 Episode 5:

    Mid-series Sales

    The two teams have to invent new ice cream flavors to sell in the lucrative London market; taking orders is key, as they must convince the bars, restaurants and cinemas of the capital to stock their new flavors.

  • The Apprentice - A Photo Finish (Season 4 Episode 4)
    Season 4 Episode 4:

    A Photo Finish

    Four weeks into his search for an apprentice, Sir Alan challenges the teams to set up their own photography business at a busy shopping center on the outskirts of London.

  • The Apprentice - Cooking with Gas? (Season 4 Episode 3)
    Season 4 Episode 3:

    Cooking with Gas?

    The teams must run a pub each, turning it into a themed restaurant and serving food to paying customers.

  • The Apprentice - A Dirty Job (Season 4 Episode 2)
    Season 4 Episode 2:

    A Dirty Job

    After an exhausting first task, the applicants are challenged to set up an overnight laundry business; Sir Alan's aides Nick and Margaret watch and a second applicant will be fired.

  • The Apprentice - Fishy Business (Season 4 Episode 1)
    Season 4 Episode 1:

    Fishy Business

    Sixteen new candidates arrive; the teams are given fresh fish and told to sell it all before their boardroom deadline; chaos ensues, as the boys and girls race against the clock to avoid a showdown with the boss.

  • The Apprentice - The Grande Finale (Season 3 Episode 12)
    Season 3 Episode 12:

    The Grande Finale

    The finalists must come up with a hypothetical replacement for a South Bank building that may be demolished; the ideas are then presented to an audience of 100 property, finance and architectural experts.

  • The Apprentice - Selling on TV (Season 3 Episode 10)
    Season 3 Episode 10:

    Selling on TV

    The teams must sell goods live on TV and have to choose the items; one team goes for safe mid-price items, while the other decides to take a risk on some higher-priced products; when it's over, one more team will be fired.

  • The Apprentice - Feeling the Strain (Season 3 Episode 9)
    Season 3 Episode 9:

    Feeling the Strain

    The candidates have to select groundbreaking and unusual products from around the world to introduce into the UK market.

  • The Apprentice - Brand-a-Trainer (Season 3 Episode 8)
    Season 3 Episode 8:


    The candidates have to create a new brand of sneaker; Alan has laid on one of the country's top advertising agencies for them to work with, but the creativity is all theirs.

  • The Apprentice - The 97 Pence Victory (Season 3 Episode 7)
    Season 3 Episode 7:

    The 97 Pence Victory

    The candidates have one day to buy 10 items from a list for the least money possible; Simon gets his first outing as project manager, but his erratic behavior upsets his team, while on the other team, Adam has to manage his nemesis, Katie.

  • The Apprentice - The Sausage Saga (Season 3 Episode 6)
    Season 3 Episode 6:

    The Sausage Saga

    The 10 remaining candidates have to sell British food to French people in France; the teams spend a day sourcing produce in Kent before crossing the Channel to sell their British grub to the fussiest food connoisseurs in Europe.

  • The Apprentice - Fish, Lips and Horses (Season 3 Episode 5)
    Season 3 Episode 5:

    Fish, Lips and Horses

    Sir Alan calls the candidates to Christie's in London's St. James; the teams must sell photographs in an East London gallery and are split on whether to take a subtle approach with the artists and customers, or to go for the hard sell.

  • The Apprentice - Sugar Rush (Season 3 Episode 4)
    Season 3 Episode 4:

    Sugar Rush

  • The Apprentice - Start-up Service (Season 3 Episode 3)
    Season 3 Episode 3:

    Start-up Service

    Forty years ago, Alan Sugar started his first business and now he wants the candidates to prove they can do the same; they have just one day to start a business from scratch and make as much money as they can.

  • The Apprentice - Doggy Designs (Season 3 Episode 2)
    Season 3 Episode 2:

    Doggy Designs

    It's the second week and after a grueling first task, the teams are set their second undertaking of designing a new dog accessory to pitch to pet stores across London.

  • The Apprentice - Coffee to Go (Season 3 Episode 1)
    Season 3 Episode 1:

    Coffee to Go

  • The Apprentice - EPISODE: 12 (Season 2 Episode 12)
    Season 2 Episode 12:

    EPISODE: 12

    The final task for the last two candidates is to stage a show at Tower Bridge where they will be judged on creativity, marketing, organisation and leadership, as they manage a team of ex-Apprentices.

  • The Apprentice - The Apprentice (Season 2 Episode 9)
    Season 2 Episode 9:

    The Apprentice

    The remaining six candidates have to face the world of estate agencies.

  • The Apprentice - The Apprentice (Season 2 Episode 8)
    Season 2 Episode 8:

    The Apprentice

    The seven remaining candidates have to sell products to trade without approaching consumers.

  • The Apprentice - The Apprentice (Season 2 Episode 7)
    Season 2 Episode 7:

    The Apprentice

    The remaining candidates face a challenge in the busiest fashion store in Europe.

  • The Apprentice - The Apprentice (Season 2 Episode 6)
    Season 2 Episode 6:

    The Apprentice

    The remaining nine candidates have to sell real cars in ten hours.

  • The Apprentice - The Apprentice (Season 2 Episode 4)
    Season 2 Episode 4:

    The Apprentice

    The teams must prepare meals to sell in themed marquees at the Thames Festival.

  • The Apprentice - The Apprentice (Season 2 Episode 3)
    Season 2 Episode 3:

    The Apprentice

    Both teams must purchase the same items, including a dinner jacket, saffron and lobsters, for as little money as possible.

  • The Apprentice - The Apprentice (Season 2 Episode 2)
    Season 2 Episode 2:

    The Apprentice

    Both teams compete to raise money for Alan's favourite charity, the Great Ormond Street Hospital. Each team must design a calendar, pricing and selling it wholesale to real buyers from three of Britain's leading retailers.

  • The Apprentice - The Apprentice (Season 2 Episode 1)
    Season 2 Episode 1:

    The Apprentice

    The first task for the candidates is to sell fruit and vegetables on the streets of Hackney.

  • The Apprentice - Apprentices on TV (Season 1 Episode 10)
    Season 1 Episode 10:

    Apprentices on TV

    The task for the five remaining candidates is to present a TV show on a shopping channel which involves selling products live on-air.

  • The Apprentice - EPSIODE: 9 (Season 1 Episode 9)
    Season 1 Episode 9:

    EPSIODE: 9

    The teams must find an agricultural product that can be transformed into a commodity and sold for profit.

  • The Apprentice - Team News (Season 1 Episode 9)
    Season 1 Episode 9:

    Team News

    The six remaining candidates are invited to Tottenham Hotspur Football Club where Sugar is the biggest single shareholder and a lifelong fan.

  • The Apprentice - EPISODE: 8 (Season 1 Episode 8)
    Season 1 Episode 8:

    EPISODE: 8

    The teams must find an agricultural product that can be transformed into a commodity and sold for profit.

  • The Apprentice - The Apprentice (Season 1 Episode 6)
    Season 1 Episode 6:

    The Apprentice

    The teams have 36 hours to make a TV commercial and create a press campaign for a new hi-fi product.

  • The Apprentice - Advertising Executives (Season 1 Episode 6)
    Season 1 Episode 6:

    Advertising Executives

    The teams must convince celebrities to donate personal items for a charity auction.

  • The Apprentice - EPISODE: 5 (Season 1 Episode 5)
    Season 1 Episode 5:

    EPISODE: 5

    The two teams are given the task of selling modern art, and while the Firste Forte team effortlessly assimilate themselves into the Brit Art scene, the work of their chosen artist is pricey.

  • The Apprentice - The Apprentice (Season 1 Episode 4)
    Season 1 Episode 4:

    The Apprentice

    The task for each team is to entice shoppers into buying from their stall at Harrods.

  • The Apprentice - EPISODE: 3 (Season 1 Episode 3)
    Season 1 Episode 3:

    EPISODE: 3

    Sugar decrees a corporate reshuffle where the men and women will work alongside one another for the first time.

  • The Apprentice - The Apprentice (Season 1 Episode 2)
    Season 1 Episode 2:

    The Apprentice

    The teams have only two days in which to come up with an original concept for a new toy for children aged 5 to 9.

  • The Apprentice - EPISODE: 1 (Season 1 Episode 1)
    Season 1 Episode 1:

    EPISODE: 1

    Job candidates must avoid being fired by Sir Alan Sugar in his boardroom.

  • The Apprentice - Apprentice Interviews (Episode 19)
    Episode 19:

    Apprentice Interviews

  • The Apprentice - Apprentices on TV (Episode 17)
    Episode 17:

    Apprentices on TV

  • The Apprentice - Meet the Candidates

    Meet the Candidates

    An exclusive first look at this year's candidates; Matt Edmondson's got his hands on the casting tapes and has his own take on the interview process.

  • The Apprentice - The Apprentice

    The Apprentice

    A profile of the remaining five candidates; their true stories and what really makes these budding business men and women tick; parents, friends and former bosses discuss the strengths and weaknesses of the final five personalities.

  • The Apprentice - The Apprentice

    The Apprentice

    The five remaining candidates have a different type of challenge, as they all have to face a grueling interview process on their own; they are grilled by four of Lord Sugar's business colleagues, who then feed their opinions back to Lord Sugar.

  • The Apprentice - The Apprentice

    The Apprentice

    Seven candidates remain and are called to a skyscraper in the city's financial district; Lord Sugar aims to determine who can strike the best deals in a race against time to find and buy 10 items in 10 hours.

  • The Apprentice - The Apprentice

    The Apprentice

    Lord Sugar looks back on the unsuccessful candidates in the 2010 season; from making sausages and selling clothes to creating a character for a brand new cleaning product, this year's budding businessmen and women have been tested to destruction.