The residents of a Turkish village have never seen TV. That changes when a transmitter is installed and the mayor, Nazmi (Altan Erkekli), gets a set. Everyone is curious, but because the transmission is bad they lose interest. A theater owner, Latif (Cezmi Baskin), spreads rumors about the dangers of TV, hoping to keep people interested in seeing his overplayed movies. Nazmi and the town eccentric, Deli Emin (Yilmaz Erdogan), search for a better signal to win everyone over to their side.