The people of Cripple Creek fear Johnny Concho (Frank Sinatra), but only because his brother is a notorious gunfighter. Johnny takes advantage of his position, bullying the townsfolk, until the arrival of a cowboy named Tallman (William Conrad). Tallman claims to have killed Johnny's brother and, after exposing Johnny as a coward, takes over the town. Tallman, however, is more hated than Johnny. Johnny must now gain the courage to fight Tallman and earn the respect of Cripple Creek.