Czech Dream

Czech Dream

2004, Other
In 2003, Czech film students Vit Klusák and Filip Remunda decide to make a point about how marketing and propaganda can sway people's opinions -- by pretending to open a gigantic new supermarket. With the help of new clothing and haircuts, they transform themselves into plausible businessmen. Using a government grant, an advertising campaign is created to raise attention around Prague for the grand opening of a nonexistent store promising too-good-to-be-true bargains.
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